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Wednesday, May 29, 2013

May Ratings


CNN Has Significant Growth from Last Year; #2 in Primetime

HLN Posts Best May Ever; #2 in Total Day

MSNBC Loses a Quarter of Primetime Audience; Ranks 4th in May

CNN Digital Up 36% Over May 2012; 100+ Million Video Starts and Counting

For the second consecutive month, CNN topped MSNBC in total day, M-F/M-Su primetime in both total viewers and in the key demo 25-54.  CNN was the #2 rated cable news network in primetime this month, while HLN was #2 in total day.  HLN also topped MNSBC in all the key day parts and this month represents HLN’s best May ever among total viewers and in the key demo 25-54.

Total Day (total viewers/demo 25-54)
HLN   495k/176k                                                   
CNN   465k/162k   
MSNBC  346k/115k                                                    

M-F Primetime (total viewers/demo 25-54)                                                
CNN   751k/252k                                
HLN   707k/238k                      
MSNBC  607k/170k    

M-Sunday Primetime (total viewers/demo 25-54)
CNN   665k/228k
HLN    627k/210k                              
MNSBC  543k/177k           

CNN Highlights:

In May, CNN had double and triple digit growth in all dayparts vs. a year ago.  MSNBC lost one quarter of its total viewer and P25-54 M-F primetime audience and is registering primetime demo lows dating back to August 2006.  FXNC was down in the key demo 25-54 this month compared to last year. 

M-F primetime:          CNN grew +85% (751k vs. 407k) in total viewers and increased +102% among 25-54 (252k vs. 125k) 
MSNBC down -25% in total viewers (607k vs. 804k) and down -24% in the key demo (170k vs. 225k) 
FXNC +14% in P2+ and down -8% in the key demo 25-54

M-Su primetime:        CNN grew +70% in total viewers (665k vs. 392k) and increased +100% among 25-54 (228k vs. 114k)
MSNBC down -20% in total viewers (543k vs. 680k) and off -19% in 25-54 (177k vs. 218k)
FXNC +16% in P2+ and down -6% among 25-54

Total Day:                   CNN grew +61% in total viewers (465k vs. 288k) and increased +93% among 25-54 (162k vs. 84k)
MSNBC down -10% in total viewers (346k vs. 386k) and down -7% among 25-54 (115k vs. 124k)
FXNC +23% in P2+ and down -5% in the key demo 25-54

CNN programs also showed significant growth in May vs. last year, with MSNBC slipping behind both CNN and HLN:

The Lead with Jake Tapper (4pm):  Grew +50% in total viewers (588k vs. 392k) and +95% in key demo 25-54 (160k vs. 82k), topping fourth place MSNBC.  

The Situation Room with Wolf Blitzer (6pm): Increased +70% in P2+ (575k vs. 338k) and +137% among 25-54 (187k vs. 79k), topping fourth place MNSBC’s Politics Nation.

Erin Burnett Outfront (7pm): Nearly doubled (+97%) its P2+ audience compared to a year ago (607k vs. 308k) and more than doubled (+130%) its audience in the key demo (200k vs. 87k).  EBO topped fourth place Hardball with Chris Matthews which was down -20% in total viewers (556k vs. 694k) and -5% in the key demo 25-54 (139k vs. 147k) this month.

Anderson Cooper 360 (8pm):  Grew +99% in total viewers (778k vs. 390k) and was up +119% in the demo (256k vs. 117k).  AC 360 was the topped rated show on CNN and ranked second in all of cable news at 8p in both total viewers and the demo (tying with HLN in total viewers). MSNBC’s All in With Chris Hayes was down a staggering -32% in total viewers (531k vs. 783k) and down -13% in the demo (148k vs. 171k) vs. The Ed Show a year ago. Chris Hayes ranked 4th at 8p this month.

Piers Morgan Live (9pm): Increased +79% in total viewers (759k vs. 425k) and grew +101% in the demo (237k vs. 118k).  Piers Morgan Live ranked second in all of cable news at 9pm among total viewers, with MSNBC’s The Rachel Maddow Show placing 4th in total viewers and in the demo 25-54. Maddow declined -21% in total viewers (724k vs. 914k) and -22% in the demo (215k vs. 277k) compared to a year ago. 

Anthony Bourdain:  Parts Unknown (Sundays, 9pm):  The program has been the #1 cable news program in its time period among 25-54 each week since launching in April.  In its first full month on the air, the show has more than tripled its 25-54 audience from a year ago (284k vs. 81k, +251%) and is up substantially in total viewers (656k vs. 377k, +74%). 

HLN Highlights:
  • In May, HLN posted triple-digit growth in total day and prime:
Total Day
P2+:+111% (495k vs 235k)
P25-54:+91% (176k vs 92k)

Prime (M-F)
P2+:+135% (707k vs 301k)
P25-54:+138% (238k vs 100k)
  • #2 cable news network in total day in both total viewers and P25-54;
  • Scores best May ever among P2+ and 25-54 in total day;
  • "Morning Express with Robin Meade" beats MSNBC's "Morning Joe" for the 3rd straight month among P25-54 by 28%;
  • Top-rated network in all ad-supported cable in P25-54 (646k) on Wed, May 8, during Jodi Arias verdict hour (4-5 p.m. ET)
  • Ranked #1 again among ad-supported cable networks during the 2 p.m. ET hour on Tue, May 21, delivering 2.227 million P2+ and 620k P25-54, as Arias took the stand in defense of her life.
·, HLN’s online destination for users, broke records once again, delivering its highest month ever for page views, unique visitors and video starts since its October 2011 launch. For May to-date, the site served up nearly 82M page views, up triple digits from the prior year, and 6.7M unique visitors, a 36% increase versus May 2012. Additionally, video starts reached an all-time high of 7.1M, surpassing the previous record of 6.6M from March of this year. The site’s top article “Photos: Evidence that convicted Jodi Arias” has reached 103M page views to date, 29.3M of which were viewed in May 2013.  Source: Adobe SiteCatalyst Note: current month’s data measured from 5/1/13 – 5/28/13

CNN Digital Highlights:

Following a record-breaking April and its best week in history (CNN beat all competitors including Yahoo! News for the week ending 4/21/13), CNN continues to show strong growth through its digital platforms.  With three days remaining in the month, CNN Digital has already posted more than 1.4 billion page views for May 2013 – a 36% increase over the same month last year.  May 2013 is also slated to be CNN Digital’s second highest month for video starts in two years -  103 million starts as of midnight 5/27/2013.  Adobe SiteCatalyst May data through 5/28.

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Anonymous said...

According to TVN, Anderson Cooper has secured the first interview with John McCain since he "sneaked into Syria."
Well I'll be darned. How in the world did he, Anderson do that?
My gosh. Everyone wants an interview with this tired old man who hasn't gotten over losing the 08 election to a black man.
I'm going to set my DVR for this one.
Oh, that's right. I've got no DVR.
Too bad. I did sooo want to see John McCain. Guess I'll just have to wait until he pops up on AC/360 for the millionth time with all his defensive talking points and Obama hate.

Anonymous said...

Love Anderson's self promotion tweet.
Yes, he had the second highest rated show on CABLE at the 8PM hour, only topped by Bill O'Reilly.
HOWEVER, it was during BREAKING NEWS. Any other time he barely cracks a half million.
Is Anderson believing his own press releases and hype because it sure seems that way.

Anonymous said...

Did Anderson really tweet about his own ratings? Gee, way to stay classy Andy. I am sure that will be remembered when CNN ratings are back in the cellar.

Anonymous said...

Anderson Cooper was reaching out to his viewers and thanking them for supporting 360. Welcome to the news age. Social media has made this possible.FNC is leading in viewers but they are dropping in the demo. The demo is how to make money. The closer that CNN gets to FNC is the demo is bad for FNC. The demo difference is not that much. If CNN is able to pass FNC in the demo at some point that is a major breakthrough. It's clear there is movement at 8 PM. 360 has been above half a million for months.

Don't know if you guys know but Strombo was on Craig Ferguson Tuesday. Interesting stuff. Craig says the show is newsier than the others. It's online. Check it out .

Anonymous said...

360 drops off when Anderson is not on the show.
Wolf was hosting on Tuesday so the ratings drop.
Tell Chris Hayes that 360 can't get 500,000 All In
the show having trouble reaching half a million.
MSNBC is very concerned about 360 at 8 & 10.

Anonymous said...

AC has done that kind of tweet before when the ratings for the show have been good. I'm sure he knows it's all temporary/periodic but I don't see anything wrong with tooting your own horn a little in a tough, competitive business like that.

Anonymous said...

Bourdain #1 ??

Huh ??

The Bourdain show is not doing well ratings wise, last Sunday it only had 363,000 total viewers. The highest ratings it had was about 750,000 for it's premiere and the ratings have been falling ever since.

Anonymous said...

@Wonz: Couldn't agree with you more about Michele Bachmann's utter stupidity, in reference to your comment on ATA.
How in the world could anyone think she had smarts?
Even if Anderson was 'pretending,' you'd have to be Robert De Niro to pull that kind of "acting" off.
And to top it off, the minute I saw McCain's face I changed the channel.
I don't want to hear anything he has to say. He's in Syria and on 360 to stay relevant.
If we wanted to hear what he had to say, he'd be President and not the tired old man he has become.