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Tuesday, October 23, 2012


Nielsen Fast National Ratings Data for Monday, October 22, 2012

  • CNN tops MSNBC by double digits among total viewers and the key demo (25-54).
  • In younger viewers (18-34), CNN placed first topping both FNC and MSNBC.
  • While CNN, FNC and MSNBC were up versus their prior four "non-event" Monday averages, CNN's growth of +1205% among total viewers and +1748% among adults 25-54 was the most substantial.
  • Compared to the third presidential debate in 2004 (most similar), CNN was up +56% among total viewers and up +37% among adults 25-54.
9:00-10:30 PM (Actual Debate)

CNN:                5.808 million total viewers/2.476m adults 25-54/1.208m adults 18-34
MSNBC:           4.064 million total viewers/1.702m adults 25-54/499k adults 18-34
FNC:               11.475 million total viewers/3.433m adults 25-54/941k adults 18-34

8:00-11:00 PM (Prime Time)

CNN:                4.375 million total viewers/1.833m adults 25-54/892k adults 18-34
MSNBC:           3.295 million total viewers/1.345m adults 25-54/363k adults 18-34
FNC:                9.068 million total viewers/2.586m adults 25-54/684k adults 18-34 

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Anonymous said...

What's going on with Piers Morgan and this hacking scandal? New information out the past 24 hours. I've been hearing different stories but don't know what's real or not. Will this get him fired from CNN?

Anonymous said...

CNN comes in a solid second in the cable news race which is surprising yet good news for the struggling network.
The good news quickly turns to silly spin when reaching all the way back in history to compare the 2012 numbers to 2004, in a failed effort to make readers think CNN is on the comeback trail.

This is what is wrong with CNN, promoting the few highlights yet failing to address the numerous problems.