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Friday, September 7, 2012

CNN #1 in Key Demo for Three Night Average of DNC


CNN #1 in Key Demo for Three Night Average of DNC Coverage

• CNN beat ABC, CBS, MSNBC and FOX News among Total Viewers and the key P25-54 demo at 10 p.m. ET, and was the #1 most-watched cable news network during all of primetime.

DAY 3: Prime (8-11 p.m. ET)

Total Viewers / P25-54

CNN 4.105M / 1.557M
MSNBC 3.611M / 1.290M
FNC 2.659M / 673k

DAY 3: Keynote Speech Block (10-11:15 p.m. ET)

Total Viewers / P25-54

NBC 8.926M / 3.957M
CNN 5.555M / 2.207M
MSNBC 4.564M / 1.777M
ABC 3.995M / 1.524M
CBS 3.294M / 1.383M
FNC 2.914M / 831k

• CNN was the #1 most-watched cable news network among P25-54 for the 3 nights of the DNC, ahead of MSNBC by +5% and +90% vs. FNC:

Prime P25-54 (8-11 p.m. ET)

CNN 1.174M
MSNBC 1.120M
FNC 619k

* data based on Nielsen fast nationals
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Anonymous said...

CNN should be proud of their coverage last night. The coverage during the DNC led by Wolf and Anderson was really good - best I have seen in a while. CNN has earned some bragging rights but make no mistake, there are some bad signs in their ratings numbers. They lost considerable market share from 2008 audience. While CNN dropped a third of their audience, MSNBC gained nearly 50% from 2008 Conventions. CNN is losing its edge, even in the big stories like the RNC and DNC. Even during hurricane Isaac, CNN lost out to the Weather Channel. When is CNN going to roll out some of these new shows they keep talking about? Are they rethinking using Erin Burnett as a "big player" in election coverage considering her demotion in her role from RNC to DNC (hopefully)? Where is the new 11pm show I hear about? Any changes to Starting Point?

Anonymous said...


Anonymous said...

3:29PM is exacty right in their analysis of CNN's situation.
MSNBC is coming up strong right behind them for the DNC and Fox News still came in #1 in over all cable coverage for both events.
It is no surprise that younger viewers would tune in to CNN to listen to the POTUS and Bill Clinton.
They both still are appealing to the younger generation.
BUT, it is the older generation that VOTES.

Anonymous said...

This brings an all new meaning to "America's Choice 2012". Good job CNN!