Brian Stelter has a good read in the NYT about CNN's ratings decline, saying they've conceded first place to Fox and now seem to be letting second place in cable news belong to MSNBC. He also wrote that a source told him:
"Jim Walton, who oversees all of the CNN networks, and his boss, Phil Kent, who runs the Turner Broadcasting division of Time Warner, were under “intense pressure” to raise the ratings this spring. "
And Stelter quoted an industry analyst who agreed with what we have said here before:
About half of CNN Worldwide’s revenues come from subscription fees. Cable and satellite operators pay the equivalent of 57 cents per subscriber per month for CNN, according to Derek Baine of SNL Kagan. Mr. Baine said he doubted that low ratings would diminish CNN’s subscription fees, even years from now. “They have a powerful brand name and are part of a big media company with a lot of leverage,” he said.Inside CNN, that brand name is a persistent source of pride for employees who are puzzled by the low ratings and frustrated by what they say is a leadership vacuum.
Here's the link to Brian's article that was posted online today.
The Wall Street Journal also posted an article today about CNN's epic fail. They say:
It is shaping up to be a different story this year. CNN's two main rivals Fox News and MSNBC have gained viewers in the past year, compared with the same period in the 2008 presidential cycle, while CNN has lost them, according to Nielsen Media Research.
Mediaite just posted this audio clip of Rush Limbaugh talking about the problems at CNN. We're not Limbaugh fans in any way, shape or form but he does have some interesting observations.
We've done many, many a post trying to tell CNN what the viewers want, maybe someday they will finally listen?