CNN tops MSNBC during CNN’s live coverage block (7pm-midnight) in target demo 25-54
CNN tops MSNBC in primetime (8-11pm) in key demo 25-54
CNN’s AC 360 tops MSNBC’s Lawrence O’Donnell in both total viewers and the demo
During CNN’s live coverage (7pm-midnight) of the GOP Minnesota/Colorado caucuses and Missouri primary, CNN topped MSNBC’s regular programming in the target demo 25-54 (280k vs. 240k). During primetime (8-11pm) CNN also outperformed MSNBC in the demo (307k vs. 279k).
At 10pm AC 360 outperformed Lawrence O’Donnell in total viewers (932k vs. 919) and had a 54% advantage in the key demo (355k vs. 231k).
Compared to prior four non-event Tuesdays, CNN had the most growth increasing +51% in total viewers (857k vs. 568k) and +80% in the key demo (307k vs. 171k). MSNBC was up only 10% in total viewers (1.020m vs. 926k) and increased 41% (279k vs. 198k) in the demo; while FNC increased +14% (2.519m vs. 2.208m) and +20% (582k vs.487k) in the key target demo.