As the only news organization that doesn’t take sides, CNN had a strong performance during Tuesday’s Republican Iowa caucuses topping MSNBC in both total viewers and the key demo 25-54 during all key day parts.
CNN also showed the most growth among total viewers compared to the prior four Tuesdays, increasing +142% (1.310m vs. 541k), while FNC increased just 22% (2.631m vs. 2.158m) and MSNBC was up 32% (1.195m vs. 903k) during primetime. In the target demo 25-54, CNN also grew the most, increasing +220% (486k vs. 152k), while FNC was up 43% (684k vs. 478k) and MSNBC grew 49% (303k vs. 203k) vs. the prior four Tuesdays.
CNN: 1.31m total viewers/486k target demo 25-54
Late Night: (11p-3a)
CNN: 839k total viewers/347k target demo 25-54
Full Block: (7p-3a)
CNN: 1.0m total viewers/390k target demo 25-54