Contact Us

All Things CNN is an independent blog that has no affiliation with CNN.

If you wish to contact us with tips, comments or suggestions our email is

To contact a specific CNN program please check our CNN programs link at the top of this page.

To contact CNN
click here.


All Things CNN
is now on Twitter.
twitter / AllThingsCNN

Wednesday, November 3, 2010

ratings For The Week Of October 25th

1 - Based on four nights of regular programming.

Rating calculations are weekly averages based on nightly ratings provided by TVNewser with data by Nielsen Media Research. Numbers reflect Live and same day (DVR) data.

Here's a few extras we were sent on yesterday and this past month's ratings:

According to Nielsen Media Research Fast National data, CNN’s “Election Night in America” coverage outperformed MSNBC during every daypart yesterday:

8:00 PM – 11:00 PM (PRIME TIME)


CNN: 2.423 million 1.030m

MSNBC: 1.945 million 669k

FNC: 6.957 million 2.431m

7:00 PM – 1:00 AM DAYPART


CNN: 2.081 million 917k

MSNBC: 1.698 million 638k

FNC: 6.078 million 2.184m

7:00 – 3:00 AM DAYPART


CNN: 1.745 million 778k

MSNBC: 1.495 million 584k

FNC: 5.051 million 1.860m



CNN: 980k 382k

MSNBC: 838k 299k

FNC: 3.021million 966k

5:00 PM – 7:00 PM


CNN: 945k 283k

MSNBC: 869k 256k

FNC: 3.092 million 750k

CNN DIGITAL: Domestic Election Day 2010 Performance Summary (Source: Omniture)

  • With nearly 80 million page views on Election Day, CNN.comexperienced the highest traffic day of the year, and was up 61% over the prior 4-week average.
  • attracted 11.2 million unique visitors to the site, up 26% over the prior 4-week average and up 10% over the 2006 Midterm Elections day with more than
  • Live video plays on the site were also up dramatically over the prior 4-week average with nearly a quarter million views, a 400% plus gain.
  • CNN’s Politics Section was up nearly 100% over the prior 4-week average with more than 25 million page views.
  • CNN’s politics blog (The Political Ticker) was up 62% over the prior 4-week average with more than 2 million views

CNN Mobile Domestic Election Day 2010 Performance Summary (Source: Bango)

  • CNN Mobile proved valuable to millions of consumers seeking politics information on Election Day 2010, with more than 2.2 million unique visitors, a 30% increase over the prior 4-week average.
  • Mobile web page views on Tuesday were also up 42% over the 4-week average with 7.3 million








CNN reached more than 100.1 million viewers in October, while FNC had 85.5 million, HLN had 85.2 million and MSNBC trailed with 83.7 million viewers. This represents CNN’s best cumulative advantage over FNC since July 2009 and the network’s best showing over MSNBC since April 2010.

For the month of October, CNN’s AC 360 at 10pm grew +9% compared to a year ago (October 2009), while FNC’s On the Record is down -6% and MSNBC’SLast Word/Friday docs are up +11% among adults 25-54.

During the month, CNN, FNC, and MSNBC saw similar declines at 8:00 pm vs. a year ago with FNC’s O’Reilly Factor dropping -11%, CNN’s Parker Spitzer off -10% and MSNBC’s Countdown down -8% in the key demo adults 25-54.

In October, CNN topped MSNBC during the daytime (9am-5pm) in both total viewers and the key demo 25-54 and in total day (6am-6am) among total viewers. In head-to-head comparisons with MSNBC’s daytime non-opinion programming – CNN had a 18% advantage among total viewers (492k vs. 280k) and a 63% lead among adults 25-54 (132k vs. 81k). MSNBC placed fourth every hour during the daytime in the demo 25-54, except at 3pm and 4pm where they placed third behind CNN Newsroom. While all cable news networks were down during the daytime versus year-ago, declines were more pronounced on FNC and MSNBC, with FNC down -10%, MSNBC dropping -12%, and CNN off the least at -6%. In total day among total viewers, CNN had 410k vs. MSNBC’s 409k.

At 5pm, CNN’s Situation Room with Wolf Blitzer topped MSNBC’s Hardball in both total viewers (603k vs. 578k) and in the key demo (150k vs. 142k) during the month.

CNN’s Black In America: Almighty Debt, reported by CNN anchor and special correspondent Soledad O’Brien, had a cumulative reach of 13.8 million total viewers and 5.8 million in the key demo adults 25-54 during the month of October.


In October, Morning Express with Robin Meade continues to dominate MSNBC’sMorning Joe among 25-54 viewers, with an advantage of 34% (175k vs. 131k). This is the 19th consecutive month that Morning Express with Robin Meade has topped Morning Joe among 25-54 viewers.

In daytime, 9a-5p (M-F) HLN has a 14% advantage over MSNBC among 25-54 viewers for the month of October (92k vs. 81k). This is the 13th consecutive month that HLN has beaten MSNBC among 25-54 viewers from 9a to 5p (M-F).


In September (most recent data), CNN Digital held its No. 1 position in total minutes, mobile and other key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital. (See below for detailed data and charts)


CNN Digital held its No. 1 position among ALL Global News and Current Event sites in several key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital.

  • No. 1 in Total Usage Minutes: 658 million minutes, 140 million more than No. 2 Yahoo! News and 152 million more than No. 3 MSNBC Digital.
  • No. 1 in Page Views: 982 million page views, 50% ahead of No. 2 Yahoo! News and 60% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, Sept. 2010).

No. 1 in Audience among all TV News Sites: When compared to its TV News competition, CNN Digital topped them all in terms of unique audience. With 31.2 million unique visitors in September, CNN Digital’s audience was 9% larger than MSNBC Digital (28.6 million); 127% larger than Fox News Digital (13.8 million); 130% larger than ABC News Digital (13.5 million) and 245% larger than CBS News Digital (9 million). (Source: Nielsen Online Netview, Sept. 2010)


CNN Digital is No. 1 in Mobile in News and Current Events for the 45thconsecutive month.

With 13.7 million unique visitors to its mobile site in August, CNN Digital beat the nearest competitor, Fox News Digital, by 50%. (Source: Nielsen Mobile MediaView – August 2010)

All content, unless otherwise cited, is © All Things CNNand may not be used without consent of the blog administrator.


Anonymous said...

CNN needs to try and get someone like a
Tim Armstrong at AOL. Content is the
elephant in the room and CNN can't even
figure that out.I was so glad to see Lewis
Black tell them to drop the crawl.So Lil
Wayne wants to party when he gets out of
jail. That is exactly the problem with the
crawl.If there is a serious conversion going
on like the recent package bombs, it is not
a good idea to see a story about Lil Wayne
wanting to party.

Anonymous said...

CNN is trailing badly because it is factless
news and misinformation.CNN would fail
beginners journalism class. Just make up
the facts and lie. Constantly repeat the
rhetoric and do absolutely no research.
CNN is irresponsible they need to be gone.
My remote is my protest. Boycott CNN.
CNN is nothing but the pundit channel.

Anonymous said...

CNN had better hope that MSNBC doesn't
start to solidify it's viewers.I am so so on
360 these days. Sometimes it is good and
sometimes I don't care.I don't like any of
the recent hires at CNN.It is a huge turnoff.
I don't think I will be even tuning in to
CNN much longer. I just don't like what I am
seeing. I am like eh. I guess I will watch the
heroes special but come next year I can see
me not even watching CNN at all.I will have
Google TV and can get real news and no
opinion. It is nirvana.

Anonymous said...

Jon Stewart had a clip on The Daily Show that
sums up the problem of trying to watch CNN.
There is not point because it is all about the
ideologues,CNN should have given Lewis Black
the 9pm slot. AC360 was the only show that
CNN could tout. It is ugly all over the place
with ratings,I am with the chorus put on a
ladies news show at 8.

Anonymous said...

MSNBC smells CNN's blood in the water. I
say the will move the Ed Show to 7 and not
have the Hardball repeat and come up with
a new show a 6, Perhaps Martin Bashir. CNN
is a lost cause.In this environment , if Jon
Stewart can't talk any sense into them, they
will never learn and CNN is imploding from
the inside.I never understood the dayside
moves on CNN. The messed up the lead in
for TSR .I would like to see the individual
breakdown for THe Newsroom. The HuffPO
has the top 31 cable news shows.

Anonymous said...

I hate to say it but CNN and the other news
channels are getting too crazy for my taste.
CNN really needs to clean up it's act and
stop it with the silliness.I am getting nothing
from cable news these days. Can anyone be
expected to actually sit and watch the lousy
shows on CNN. The network is hiring and
spotlighting extremists and that makes the
viewers the biggest losers. The viewers are
ignored and that is just bad business because
CNN is nothing without viewers. The way
things are trending cable tv/satellite tv
are both losing record numbers of viewers.
CNN needs to find a way to bring in people
who are 50 and under or else they will be
a thing of the past.

Anonymous said...

CNN keeps turning me off. I refuse to watch
Parker Spitzer or Piers Morgan.360 has been
better the last couple of days but did they
really need pundits for some 45 minutes.
I don't get the left vs right echo chamber.
You can watch news for 24 hours and be
lucky if you get 1 minute of real news.

Anonymous said...

Amber Lyon has another 30 minute doc this
weekend on Charlie Sheen. I am thinking
CNN working on something with her. What
The Week is coming on as well. These are 2
half hour shows. Could CNN be trying out
some 30 minute shows instead of hour long
shows ? I strongly support a women's show
but beyond the typical news show. How about
a team of CNN correspondents traveling the
globe for stories that we can only see on CNN.
Due to the fact that CNN would be the only
ones willing to go to the news. Instead of
waiting for the news to come to the studio.
The you will hear about it first on CNN
mentality. Make it so that any employee
at CNN can stumble upon news and tell
people all about it.CNN,FNC & MSNBC all
look the same.

Anonymous said...

Jon Stewart's ranking is now #1 for adults in night time viewing and not for nothing.
Most literate adults know that Stewart is not only funny, but smart and never demeaning to others in his field. He also doesn't mind sharing the spotlite with his writers and or fake correspondents.
His latest quote: calling out Kathryn Parker, as "Mrs. Parker Spitzer."

Anonymous said...

@12:07PM: That is exactly why CNN is failing. Who gives a cr-- about Charlie Sheen, whether Amber Lyons is doing the report for 30 minutes or an hour. He's not worth 8 minutes on any cable news channel.
LK spoke to Janet Jackson for an HOUR and wasted air time.
I can't think of anything I'd want to ask Janet Jackson...nada, nothing, especially having a whole hour with her is a recipe for CNN failure.
If you're so interested in celebs, don't watch cable NEWS.