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Saturday, February 6, 2010

CNN's Online Ratings for 2009

Earlier this week, CNN put out a press release focusing on their success in 2009 online:

CNN Sets New Standard Online in 2009, Leads Competition

Maintains number 1 position in key metrics in the U.S. - the most developed online news market

No. 1 in News & Info

2009 was a watershed year for CNN Digital. As part of the unveiling of the new, CNN harnessed the full power of CNN’s reporting to web users in a stunning, visually charged online experience and continued to hold the No. 1 position among ALL News and Information sites in several key metrics.

- No. 1 in Time Spent Watching Video: averaging 304.5 million minutes a month, beating No. 2 MSNBC Digital by 10.6 million minutes and No. 3 Yahoo! News by 140.8 million minutes.

- No. 1 in Total Usage Minutes: averaging 1.3 billion total usage minutes per month, 22% ahead of No. 2 Wikipedia.

- No. 1 in Share: 9% average monthly, beating No. 2 Wikipedia by 2 points.

- No. 1 in Page Views: averaging 1.7 billion a month, beating the nearest competitor, Wikipedia by more than 50%.

Internet Records

On Inauguration Day, Jan. 20, 2009, set a record for largest live video event in Internet history when it served 1.3 million concurrent streams. Altogether, served 27 million live streams served globally on that day, making it the largest day in history. (Source: CNN Internal Video Server data) CNN Digital was also the No. 1 news and information site in total minutes with 97 million and unique visitors with 11 million on Jan. 20, 2009. (Source: Nielsen Online Custom Daily for 1/20/09)

On July 7, the day of Michael Jackson’s memorial service, served 10.5 million live video streams globally and an additional 9 million on-demand video streams, making it the second largest day for video usage in’s history. On that day, CNN Digital was also the Internet’s No. 1 news and information property with 62 million total minutes and 7.3 million unique visitors, according to Nielsen. (Source: Nielsen Online Custom Daily for 07/07/09)

User-Generated Content

In addition to CNN’s overall traffic success online, 2009 proved to be the best year ever for CNN iReport, the network’s user-generated news community. In total, received more than 203,000 iReport submissions in 2009, a 21% increase compared to 2008. (Source: iReport Server Log Data)

CNN Digital has the most engaged and participative user base of any online news property. According to Nielsen Online, CNN Digital’s iReport is the No. 1 citizen journalism site online. (Nielsen Online Custom, September ’09)

In 2009, the three assignments that generated the most iReport submissions were:

- Inauguration of Pres. Barack Obama (Jan. 2009): more than 7,700 iReport submissions, with 13 approved for use on CNN;
- Iran election protests (June 2009): more than 10,400 iReports, with 303 approved for use on CNN;

- Michael Jackson’s death (July 2009): more than 4,300 iReports, with 200 approved for use on CNN. (Source: server data)

Source: CNN Press Release

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