A few months ago, CNN's Campbell Brown took a swing at ongoing battle between her 8PM rivals: FOX's Bill O'Reilly and MSNBC's Keith Olbermann...
Lyle Moran of Boston University's The Daily Free Press posted an article about an interview that O'Reilly gave last Friday's at Boston University. During that interview, O'Reilly took issue with Brown's program:
The discussion took on the elements of a “Factor” episode with O’Reilly sharing his opinions with the crowd on a variety of topics.
Media outlets must be stimulating and interesting in order to thrive, O’Reilly said.
O’Reilly cited Campbell Brown’s primetime news show on CNN as an example of a more traditional show that is not succeeding. O’Reilly said he received a letter from Brown’s mother saying that she watches “The Factor,” not her daughter’s program.
“Nobody watches Campbell Brown,” O’Reilly said. “You have to evolve if you want to survive in the commercial world. If you are going to do a straight newscast in primetime, you are going to lose.”
[Boston University alumnus Bill] Wheatley said most successful cable news programs such as O’Reilly’s are “dramatically produced.”
“These types of programs are designed to be entertaining and keep your interest throughout,” Wheatley said in an interview following the talk. “The Factor is a reflection of [O’Reilly’s] personality, and it is never boring.”
... the full article is available on The Daily Free Press' website.