MSNBC had another good week with the Adults 25 - 54 demographic. They came in second place in the average for the week at both 8PM and 9PM. During the 8PM, they had the second highest demographic ratings on two nights and third highest on the remaining three nights, but the average of all five nights put them just ahead of HLN. At 9PM, they came out ahead of CNN three out of five nights.
CNN continued their fourth place finish in the 8PM time slot. At 9PM and 10PM, they took third place for the week. During the 10PM hour, they came in third four times and fourth once (Wednesday).
As mentioned before, HLN did well during the 8PM hour coming in second three nights out of five, but still ended up in third when the five days were averaged. At 9Pm, they continue to be in fourth place. They swept the 10PM hour with second place finishes all five nights.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
This first article isn't directly ratings related, but it goes along with the on going discussion about CNN's primetime line up. Rodney Ho interviewed Larry King for The Atlanta Journal-Constitution article 8 wives: Yes, it’s hard job. Here's a brief excerpt:
Q: It’s been 24 years. How long do you want to keep doing “Larry King Live”?
A: I’m 75. I’m signed through 2011. I don’t feel 75. I feel young. Yesterday, I was talking with [CNN U.S. President] Jon Klein. We were at a Yankee game together. I asked him what happens after 2011. He said, “Look —- if you still feel as good as you do, keep it as long as you want.” I have no designs on leaving. I’ll never retire as long as it goes well.
On Sunday's Reliable Sources, Howard Kurtz took on the issue of cable news ratings and the political polarization of news coverage with David Zurawik, Lauren Ashburn, and Matt Frei. He started the panel discussion by referencing a recent New York Times article by Bill Carter titled With Rivals Ahead, Doubts for CNN’s Middle Road. Zurawik took particular issue with MSNBC airing documentaries on the weekends instead of providing news. The discussion also touched on anchors showing emotion and injecting opinions into their programs, the use of opposing political commentators versus having only one side of an argument represented, and the entertainment factor of news versus objective journalism. It was an interesting discussion, although as you may imagine, they were not able to solve the problem. Here are a few clips from the segment:
The New York Post's Page Six took aim at CNN's ratings yesterday with an article titled SINKING ANCHORS ANDERSON COOPER AND ROLAND MARTIN HOBBLE CNN.
SINCE President Obama took office in January, CNN has seen its ratings drop. And one reason has to do with Campbell Brown. The host of "No Bias, No Bull" has been on maternity leave for the past month, and in her absence, the show with substitute host Roland Martin has nose-dived. Sources say he has complained the network doesn't promote him enough or book him high-profile guests.
A rep for Cooper wouldn't discuss May numbers but said, "Year to date, 'AC360' is having its second-best performance ever with an average of 1.161 million overall viewers and 369,000 in the target demographic. It has an impressive 51 percent advantage over MSNBC in total viewers and a 41 percent lead over MSNBC in the 25-54 demographic."
By my count, for the month of May so far (May 1 - May 22) CNN's Adults 25 - 54 viewers average for 8PM is 133,386 which gives them fouth place after FOX, MSNBC, and HLN. At 10PM, they are averaging 197,325 which puts them in third place behind FOX and HLN.
As to blaming Roland Martin... they won't be able to do that for too much longer. Campbell Brown is scheduled to return next week- Monday, June 1, 2009.