FOX remains on top of the Adults 25 - 54 demographic winning every prime time hour all five days last week. CNN did worse than they have been (yes, for those of you who may have doubted that was possible- it is.) They remained in fourth place during the 8PM hour, dropped to third place at 9PM, and just barely managed a third place finish at 10PM.
HLN faired much better overall: second place at 8PM; fourth place at 9PM; and second place at 10PM. Having a Lou Dobbs repeat on at 9PM has not helped HLN in the ratings. They lose between 40 - 80% of their lead in demographic audience at 9PM.
MSNBC had an OK week. At 8PM, they came in third; during the 9PM they grabbed second place; and at 10PM they ended up in fourth.
The 10PM hour this week really looked a race for the bottom spot. Looking at the day to day rankings, it wasn't obvious which network was going to come out ahead in the average. HLN came in second twice, third twice, and fourth once- that put them in second place in the average. CNN found themselves in fourth place three times (Monday, Wednesday, and Thursday)- the other two days they came in second -which is how they squeaked by with an average for the week in third place. MSNBC came in second place once, third place three times, and fourth place once, yet ends up in fourth place when the math is done.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
And in other ratings news, which CNN program has one of the top ranking websites? HitWise reports that Lou Dobbs Tonight is in the top 10.
|Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children’s Programming (Week ending April 25, 2009)|
|Rank||Network||Website||Market Share Of|
|1||Comedy Central||South Park||6.82%|
|2||Food Network||Paula’s Home Cooking||3.49%|
|3||Comedy Central||The Daily Show||3.31%|
|5||Bravo||Real Housewives of NYC||2.43%|
|6||Food Network||Barefoot Contessa||2.28%|
|7||CNN||Lou Dobbs Tonight||2.18%|
|8||BET||106 & Park||2.09%|
|10||TLC||Jon and Kate Plus 8||1.66%|
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SciFi, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 25, 2009 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise via TV by the Numbers