CNN is letting YOU grade President Barack Obama.
Watch The CNN National Report Card: First 100 Days on Wednesday, April 29 (7pm ET) and let your voice be heard. Led by anchors Wolf Blitzer, Anderson Cooper, John King and Soledad O’Brien, the show will gauge the public’s opinion on how President Obama and other elected officials have handled their first 100 days in office, as well as how the country is progressing on significant issues.
Throughout the evening, CNN will open up voting on a variety of important topics letting real viewers voice their real thoughts and criticisms. Viewers will be able to share their opinion on CNN.com, with the results appearing immediately online and on television. In addition to real-time grading on CNN.com, the “First 100 Days” special report will allow users to watch video and weigh in on stories about the Obama administration in its first 100 days at www.CNN.com/First100Days. The special report will feature an issues tracker that examines action on topics such as the economy and health care, a photo gallery from the first 100 days and a quiz, testing readers' knowledge of 100-day events.
Tune into The CNN National Report Card: First 100 Days on Wednesday, April 29th (7pm ET) on CNN. Let your voice be heard.
Here's your rundown of last week's cable news ratings for the Adults 25 - 54 demographic:
CNN had a repeat of last week's rankings. At 8PM, they remain in fourth. Even though they only managed a second place finish twice last week, their average ratings for the week are just slightly better than MSNBC to grab second. At 10PM, they were a consistent second.
MSNBC took third place at both 8PM and 9PM and slip to fourth during the 10PM hour.
HLN came in second place at 8PM; fourth place at 9PM; and third place at 10PM.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
With the news media preparing to grade President Obama on his first 100 days, the Pew Research Center conducted a survey to see grade the news media on their coverage of the new administration.
Here's how the top news networks ranked when asked the following questions:
|Which Networks Are |
Too Critical of Obama?
|And Which Are |
TV Week recently released their TV News' 10 Most Powerful. CNN came in third this year:
3. CNN Team
Jim Walton, president, CNN Worldwide
Jon Klein, president, CNN/U.S.
Ken Jautz, executive VP, CNN Worldwide, responsible for HLN
Can a network be classified as bipolar? Despite the overstuffed pundit panels and Wolf Blitzer’s “best political team on television” tic, CNN’s election coverage was singled out for a Peabody Award and boosted the network to its best year ever in 2008; likewise for CNN HLN (formerly Headline News) and CNN.com. If only the flagship network had been able to entice those viewers to stick around.
The network’s March numbers were still slightly ahead of last year, so CNN is seeing some benefit from the pre-election tune-in. But competitively, CNN’s primetime standing has plummeted as Fox and MSNBC have seen their numbers surge. It frequently finishes fourth in key demos in some timeslots, the only consolation being that one of those it’s losing to is HLN.
CNN argues that it’s the only pure-play hard-news network, and shouldn’t be compared to Fox and MSNBC with their delineated politics in primetime. That might resonate more if only Mr. Klein didn’t undercut the argument by promptly answering “Roger Ailes” when asked at a recent forum to name the “single most important problem” facing his network.
While the primetime lineup still suffers from an identity crisis, there are signs of hope elsewhere on the schedule, including John King’s new Sunday morning show, which has had a promising debut. Meanwhile, HLN is stronger than ever, and any pain of seeing former HLN-er Glenn Beck break out on Fox has been ameliorated by the surprising success that his replacement, Jane Velez-Mitchell, has shown in his slot.
And here's a round up of some of the latest rating related articles:
New York Times: With Rivals Ahead, Doubts for CNN’s Middle Road
CNN has even dipped behind its sister network HLN (formerly Headline News) on many occasions. Since the beginning of 2009, CNN has finished fourth in prime time among the cable news networks on 35 out of 84 weeknights.
The development raises an obvious question: With its rivals stoking prime time with high-octane political opinion and rant, can CNN compete effectively with a formula of news delivered more or less straight?
Executives of competitors and even some of CNN’s own staff members say recent trends suggest the answer may be no.
“The people who watch these channels are news junkies,” said Phil Griffin, the president of MSNBC. “They’ve already had access to the headlines all day long on the Internet. In prime time you’ve got to stand out and make a splash.”
One veteran CNN correspondent agreed. “All of a sudden it seems a little unfashionable to be in the middle,” said the correspondent, who requested anonymity in order to speak freely about CNN’s strategy. “I think people are struggling with that.”
CNN’s management disavows any struggles and says it is standing steadfast with its “no bias” strategy. For one thing, they argue, it is effective: CNN’s overall ratings are up from last year, and significantly up over the last three years. More important, they say, profits are up.
Jim Walton, the president of CNN Worldwide, said CNN had posted double-digit profit growth for five straight years. SNL Kagan, a media research firm, backed those growth figures for CNN and estimates that for 2009, earnings for CNN (including HLN) before taxes and depreciation will be about $455 million.
CNN is doing more business in integrated sales to advertisers across platforms that include its widely viewed Web site and its international channel, Mr. Walton said. “Prime time represents only 10 percent of our annual revenue.”
But that 10 percent is still the biggest individual chunk of CNN’s cash flow, and, as competitors like Mr. Griffin eagerly note, CNN has no problem stating how well it does in prime time when it manages to win a night — like election night and inauguration night.
That points to the dilemma facing CNN: It remains the destination of choice when big events are happening. CNN is, Mr. Griffin acknowledged, “the Coca-Cola of news, the greatest news brand in the world.”
But translating that impressive brand value into a winning performance in television’s most competitive and lucrative hours is proving to be a challenge.
While pundits of all stripes will fall all over themselves this week as they try to assess the impact of President Barack Obama’s first 100 days in office, for Fox News Channel there’s nothing ambiguous about what the new administration has delivered…from a ratings perspective, anyway.
Since the inauguration, Fox News commands nearly half of the gross ratings points in the cable news marketplace, and is now on course to mark its tenth straight week as ad-supported cable’s No. 2 network.
Naturally, Fox News says that second place isn’t good enough. Even after taking the silver among ad-supported cable in the first quarter of 2009, averaging 2.26 million total viewers to USA Network’s record delivery of 3.26 million, the channel won’t rest until it has reached the summit. In short, FNC wants to win the prime-time ratings crown outright, and as the upfront season approaches, its ad sales team is trumpeting that message to media buyers.