Here's your rundown of last week's cable news ratings for the Adults 25 - 54 demographic:
CNN was consistently in fourth place during the 8PM hour. At 9PM, they bested MSNBC three out of five nights and come in with the second highest average ratings for the week. CNN/ Larry King versus Ashton Kutcher via twitter does indeed help CNN's ratings. CNN was all over the place during the 10PM hour with three nights in second place; one night in third place, and one night in fourth place. Their three second place finishes were enough to hang on to second place in the week's overall average.
MSNBC took third place at both 8PM and 9PM. During 10PM, they slip to fourth.
HLN had a strong second place finish for the week. At 9PM, they remain in fourth. They were close, but just didn't have enough second place finishes for the week to get above a third place average at 10PM.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
And this week's ratings related article comes from MultiChannel News:
Already six weeks into the process, Greg D'Alba, executive vice president and COO of CNN Ad Sales, and his team still have miles to go before they wrap up their customized upfront presentations to advertising agencies.
Although tailored to client needs, they're delivering a basic message: CNN, when multiple platforms are tallied, has the widest reach among all broadcast and cable networks and has a package of more than 30 programming specials grouped under nine subject for sale during the 2009-10 season.
The news organization's pitch points to information from the Nielsen TV/Internet Fusion database indicating that in January 27.7 million watched CNN and/or went to CNN Digital Network online. Among that total were 18.2 million persons 25 to 54, the so-called news demo, 15.8 million adults 18 to 49 and 5.3 million persons 18 to 34. Further, within the 25-to-54 set, there were 7.7 million households with annual income exceeding $100,000.
"CNN's trust and credibility delivers an expansive audience that is very engaged in our diverse platforms," said D'Alba, who also noted that CNN had its best first quarter in total day among viewer and the news demo since 2003 and the Iraq War.
CNN said it continues to reach more viewers than Fox News Channel or MSNBC every month. In March, CNN topped the competition in cumulative total viewer audience with 70 million viewers, while Fox News was second with 62 million and MSNBC third with 55 million.
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