Looking at the average nightly rating of a program can sometimes leave you scratching your head. Last week was an unusual week with special programming running on most of the news networks over the holiday. HLN had another very good week in the Adults 25 – 54 demographic. They won the average for the week in the 8PM hour having won Monday, Tuesday, and Friday’s 8PM timeslot. They also won the timeslot those same days during the 10PM hour, but fell to second in the average rating. FOX who didn’t win single day in the 10PM timeslot averaged higher than HLN overall (counting three nights for FOX and five nights for HLN). FOX won the week in the 9PM hour and came in third during the 8PM hour. Their only first place finishes for the week were in the 9PM hour on Monday, Tuesday, and Friday.
MSNBC ran special programming on Wednesday, Thursday, and Friday nights. Their regular programming two day average put them in second at 8PM & 9PM and fourth during the 10PM hour.
CNN found themselves in fourth during the 8PM timeslot and third during both the 9PM and 10PM timeslots (using three day averages for 8PM and 10PM and a five day average for 9PM). During Wednesday and Thursday’s mostly special programming CNN had the highest demographic rating during all three prime time slots both nights.
1 3 day average. FOX & CNN special programming on Wednesday & Thursday excluded.
2 2 day average. MSNBC special programming on Wednesday, Thursday, & Friday excluded.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.