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Tuesday, October 21, 2008

Ratings At A Glance

Ratings for the week October 13, 2008 - October 17, 2008

Campbell Brown CNN October 16, 2008 Election Center
Adults 25-54
Larry King Live CNN October 16, 2008
Adults 25-54
FOX772,000 1
CNN629,750 1
MSNBC660,250 1
HLN184,000 2
Anderson Cooper AC360 CNN Jason Carroll October 16, 2008
Adults 25-54
MSNBC510,750 1

FOX had the highest Adults 25 - 54 demographic in both the 8PM and 9PM hours. MSNBC came in second with CNN slipping to third.

During the 10PM CNN comes out on top for the week. They won the time slot in the demo three nights out of five. FOX had the second highest average for the week during 10PM. Both FOX and CNN coded their Wednesday night post debate analysis as regular programming which explains why their average ratings are significantly above MSNBC.

Wednesday night was the final Presidential debate of 2008. CNN came out on top in the Adults 25 - 54 demographic with over 4 million viewers.

  • FOX: 2,961,000
  • CNN: 4,303,000
  • MSNBC: 1,553,000

1 4 day average. Wednesday debate coverage excluded during 9PM hour on CNN, MSNBC, & FOX. 10PM hour also excluded on MSNBC which coded that timeslot as Analysis. CNN & FOX coded their 10PM as regular programming.

2 4 day average. HLN aired Lou Dobbs at 9PM on Friday night. Thursday night was the last night that Glenn Beck's show aired.

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

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Anonymous said...

CNN needs to get rid of too much talk.
Campbell Brown and Larry King need to
do short interviews with CNN reporters.
Also the newsmakers.Maybe one short
segment with talking heads but not for
a full hour. It is bad televison. Quit
being scared of conservatives and just
do the news instead of ideology.
Rachel Maddow managed to find a
miilion plus additional viewers because
she does not follow an outdated formula.
Why do they waste time with 4 or more
people having opinions about stories?
Larry King is suppose to be the master
interviewer.Bay Buchanan and Lou Dobbs
make me change the channel.Anderson is
the only thing they have going for them
right now. I am not sure how much longer
he make up for 3 hours of CNN being # 3
with Lou Dobbs, Campbell Brown and Larry
King.Campbell's program has so much potential
if they would really get rid of the bias and bull
from the talking heads and actually add some
content and stop with the mindless chatter.
CNN is in trouble. They need to start by getting
rid of Lou Dobbs. It is a bad show to air before
your prime time lineup I think there is potential
with the new HNL at 7 if the get rid of the ideology
and do the full hour with more stories. The host
is energetic and witty and has good delivery.
CNN is going to self destruct if they do not
shed too much chatter.

Anonymous said...

Obviously CNN is drawing young viewers for the
debates. Why not try and get them to tune in daily.
I really wish they would hire Conor Knighton and
the Infomania team from Currrent TV. I honestly
do believe it could really help out CNN in prime
time with the demo. The program takes a weekly
look at the news and the media. Have Knighton
do a daily program because if Obama wins a lot
of young people will be tuning in to see how he
is doing. Since he is like 28 I think he would have
more followers on Facebook MySpace and Twitter.

Anonymous said...

Yakity Yak. Campbell Brown needs to go.