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Tuesday, September 30, 2008

Ratings At A Glance

Ratings for the week SEPTEMBER 22 - SEPTEMBER 26, 2008

Campbell Brown Election Center CNN September 26, 2008
Adults 25-54
Larry King Live CNN September 25, 2008
Adults 25-54
FOX889,500 1
CNN735,500 1
MSNBC593,500 1
Anderson Cooper AC360 CNN September 25, 2008
Adults 25-54
MSNBC472,000 2

The news was full of scary headlines last week with the economic problems and financial institute failures becoming worse. The ratings for the week also saw a bit of a shake up. FOX had the highest average of viewers Adult 25 - 54 during both the 8PM and 10PM hours. During the 8PM hour MSNBC took the second highest average ratings with CNN following in third. During the 9PM hour, CNN reclaimed the second highest average ratings over MSNBC.

The 10PM found CNN with the highest average demo for the week with FOX trailing close behind. Anderson Cooper 360 had the highest demo rating four out of five nights at 10PM.

SEPTEMBER 26, 2008
Adults 25-54
Presidential Debate CNN September 26, 2008

Friday night was the first Presidential Debate between Sen. McCain and Sen. Obama. CNN had the highest Adults 25 - 54 demographic during the debate with FOX coming in second and MSNBC third.

1 4 day average. Friday Presidential Debate excluded.

2 4 day average. MSNBC aired additional Presidential Debate coverage during the 10PM hour.

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

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