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Saturday, May 31, 2008

Interpretive Dance

Ratings for the week May 19 - May 23, 2008

Adults 25-54

CNN214,750 1
MSNBC438,000 1

Adults 25-54

CNN312,000 1
MSNBC236,000 2

Adults 25-54

FOX 215,667 3
CNN 363,400
MSNBC 242,500 1

Everyone won a timeslot this week. MSNBC won the Adult Viewers 25 - 54 ratings for the 8PM time slots. As a result of the way that FOX coded their 8PM program, the weekly average includes Tuesday night which was the Kentucky and Oregon primary results. Wednesday night is the only night that FOX did better than MSNBC.

FOX won the 9PM timeslot for the week. CNN's Larry King Live did very well on Friday since he was interviewing the American Idol contestants.

CNN once again took 10PM. Monday night was the only night that CNN's Anderson Cooper 360 didn't have the highest number of viewers Adult 25 - 54.

Tuesday, May 20th was the Kentucky and Oregon Primary results and each of the networks did something a little bit different with the way that they coded their coverage.

7PM445,000374,000426,000Winner: FOX
8PMN/A488,000513,000Winner: MSNBC. FOX listed regular programming.
9PMN/A571,000423,000Winner: CNN. FOX listed regular programming.
10PM485,000N/A571,000Winner: MSNBC. CNN listed regular programming.
11PM424,000528,000451,000Winner: CNN.

1 4 day average. Tuesday primary coverage excluded.
2 3 day average used to calculate MSNBC 9PM average. Calculation doesn't include Tuesday (primary results) or Friday (David Gregory).
3 3 day average used to calculate FOX 10PM average. Calculation doesn't include Tuesday (primary results) or Friday (Crime Scene).
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

Here's an interesting note from the News To Me Newsletter:

Nicole Lapin is back

Her fans on know she never left of course, but we're glad she's back with us on "News To Me." This weekend Nicole sits down with Eric to give us a look at the best stuff on and

News To Me airs on CNN Headline News on Saturdays and Sundays at 7:30 p.m., 9:30 p.m. and 12:30 a.m. ET. The program is hosted by Eric Lanford. Another interesting item, News To Me has their own blog now: Today's post showed Eric Lanford sitting in the middle of a parking lot.

The end might just be in sight for the primary elections. This time last year we were speculating on when or if Fred Thompson was going to enter the race. During last week's This Week in Politics, Tom Foreman highlighted the humor that has appeared in modern politics.


TJ Holmes just didn't quite know what to say about Susan Lisovicz' report on the interpretive dance that was taking place outside the New York Stock Exchange.


Did you know that you can get a Larry King text message? This is a new feature that started last Friday.


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1 comment:

Anonymous said...

That is great news about NIcole Lapin. CNN
needs to give their internet talent a program
on CNN and not just HLN. Let people like
Nicole headline the program since she is
familiar face to CNN viewers and hire Conor
Knighton, Brett Erich and some of the gang
from Current TV because they get the digital
revolution that we now live in. Really when you
get a chance look at Infomania on the web as
well as the Campaign updates from Brett Erich.
It is great stuff. Conor Knighton is like Curent
TV's Anderson Cooper. Infomania is his show.
Knighton is the exec producer and host.CNN
please buy Current Tv and form a partnership.
By the way have you guys seen the commercial
on CNN asking viewers to create a commercial
for I-Report. The winning ad will run on CNN
and they are also giving away prizes. Also they
could let viewers go to and Aol and
other legitimate web sites to put together a
newscast with the stories picked by the viewers.
Current already does this. I think this could be
done on weekends.