Before we get to the ratings I thought you might like to hear Jon Stewart's take on 'the best political team in television' and The Situation Room. Hilarious as always.
I hope everyone has a Happy Valentine's Day and that your personal cupid meets with a better outcome that this poor fellow. ~ Phebe
LAST WEEK WAS A MIXED BAG IN CABLE NEWS PROGRAMMING BUT CNN STILL RULES WITH PRIMARY COVERAGE
I already reported on Super Tuesday’s performance last week, well, because I was reporting on the week prior just as the overnight ratings came out along with the cable program rankings, so I thought I might as well give you the good news in the same week.
Just to re-iterate, CNN peaked at 11PM EST (!) with Total Audience 2+ tuning into Super Tuesday coverage with 4,021,000! Not much different from their 10PM average of 3,858,000 or their 9M average of 3,851,000. This audience delivery was far and away the strongest between them, Fox News and MSNBC for the night. Just so you know, yes, Adults 25-54 – the news key demographic also was taken by CNN with large margins.
The rest of the week:
Fox News: 551,000*
No surprises here with Billo taking the time period. CNN with its varied programming in the 8PM is a little tricky to program with FOX and MSNBC being stable with their programming.
Fox News: 558,000*
LKL was up substantially this week over previous weeks (particularly with Monday’s Bill Maher appearance), but not enough to catch politics filled HANNITY & COLMES (I’m sorry, I can still picture the video on YouTube of Hannity being chased back to his hotel in NH by Ron Paul supporters – a little snarky humor here – by people who want to vote for Ron Paul, not actual “supporters” – if you know what I mean)…I know, I also digress to the WEST WING episode where Jimmy Smits playing Congressman Matt Santos has to autograph a “supporter” in Texas. It is a little weird how this series is almost mimicking this election cycle episode by episode. Is Aaron Sorkin on the campaign trail? We know Lawrence O’ Donnell is! Oh yeah, once again, Dan Abrams takes the “bronze.”
Fox News: 440,000*
In all time periods, just about every host or anchor bailed on Thursday or Friday night. They all knew most of them would be working on Saturday (us too!), but GRETA hung in there for the week. Again, she had a fair amount of sensational stories on Monday and Wednesday, having a boosting affect for her in the time period. The Super Tuesday primary was not coded an AC360, so we can’t count it in the four day average. MSNBC’s “docbloc” really lagged with the interest in celeb news on Fox and politics on CNN.
SATURDAY PRIMARY COVERAGE 8PM-12MD
Fox News: 299,000
No denying the above statement. Even the Total Audience 2+ went in CNN’s favor. With Missouri, Washington State and other states up for grabs, over a half million viewers on a Saturday night is nothing to sneeze at! But I’m not going to say “the phrase that shall not be named” or call viewers/voters “Peeps.” Yikes…
Yes, we know Maine was active on Sunday, but there was nothing really substantial to report because the news was over so quickly in the early evening, CNN led all channels, but the audience for them was under 350,000 and well under that for the others.
We also had great Cable Program Rankings again this week. Unbelievable as it may seem, yes, Wrestling on USA Network took the top two slots, but CNN with its Super Tuesday primary coverage took the #4, #6 and #7 rankings out of the Top 20 programs. Fox News had one program in the Top 10 and MSNBC had none.
More primaries and more debates, so stay tuned. See you next week!
*4 day average; primary coverage on Tuesday.
**Dan Abrams – 3 night average only; did not air Tuesday or Friday.
+ Mixed programs of storm special/Lou Dobbs/Election Central but no primary coverage used.